724 is a Citrus fragrance for men and women, which was created by Francis Kurkdijan and launched in 2022 by Maison Francis Kurkdijan. The fragrance opens with top notes of Aldehydes and Calabrian Bergamot ; in the middle of the fragrance are notes of Sweet Pea, Egyptian Jasmine and Mock Orange; with base notes of White Musk and Sandalwood. The notes make for a light, airy, Citrus scent that's ideal for Spring and Summer.